Why Bayer’s takeover of Monsanto will NOT diminish innovation, increase prices, and destroy the Earth

Why Bayer’s takeover of Monsanto will NOT diminish innovation, increase prices, and destroy the Earth

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The German chemicals multinational Bayer has finally completed its takeover of the U.S.-based Monsanto, after nearly a two-year process of obtaining regulatory approval in various jurisdictions. You can read the story here. The critics of capitalism have expressed  outrage over the deal, which they predict will  harm farmers, consumers, and the environment alike, while fattening the pockets of the “greedy capitalists”— Bayer’s shareholders. (You can read an example of these critics’ alarmist predictions in a Sierra Club magazine article).

The anti-capitalist narrative about the takeover goes as follows. Corporations are merging to gain more market share—and eventually, a monopoly position—so that they will have no competition and can stop innovating, reduce their product selection and quality, and increase the prices so much that their customers can barely make any profits and will have to ratchet up their prices to consumers.

In the case of the newly merged Bayer and Monsanto, farmers will allegedly be forced to pay higher and higher prices for herbicides and seeds, which will produce diminishing crop yields because there will be less competition in the more consolidated agrochemicals and seed markets and therefore, also less innovation. In other words, farmers will be struggling, and they in turn will be forced to increase their prices. This means higher food prices for consumers, who eventually will struggle to afford food. And while customers and consumers will barely get by, Bayer-Monsanto will continue to increase its profits.

This narrative, of course, does not add up. It ignores current and historical facts and basic economics.

Bayer, having acquired Monsanto, does not have a monopoly in the agricultural seed and agrochemicals market. It controls a quarter of the entire market and competes with three other large companies (DowDuPont, ChemChina-Syngenta, and BASF—which produces chemicals but no seeds) that spur each other on innovation, giving farmers a choice of suppliers. (And even if Bayer had a natural—not government-granted—monopoly, it could not and would not engage in price gouging, as that would invite competition and not be in its self-interest, as we know from historical examples, such as Alcoa’s natural monopoly in aluminum).

Historically, both Bayer and Monsanto did not grow to the large multinationals they are today by trying to maximize profits by slowly destroying their customers. Both companies are over 100 years old. They were only able to survive and grow because over the long term, they have done the opposite. They have created value for their customers—from aspirin to herbicides such as Roundup, to genetically modified (GMO) drought- and pesticide-resistant seeds. This has not “squeezed” farmers’ profits but has allowed them to increase their crop yields and profits instead. They have been able to produce more crops at a lower cost, making more, cheaper food available to consumers.

Creating such win-win trading relationships—not destroying their customers—is the only way corporations can maximize their profits, value for their shareholders, in the long term (in the absence of government-created monopolies and other cronyism).

GMO crops are considered evil by the environmentalists, who have for years targeted Monsanto for daring to develop and sell, not only herbicide such as Roundup, but  GMO seeds that have enhanced human flourishing around the world, by enabling better crop yields and lower food prices, thus alleviating hunger. With the Bayer takeover of Monsanto, the environmentalists’ concern now, according to the Sierra magazine article, is that when the Monsanto brand disappears, Bayer is able to camouflage GMO seed sales and hapless consumers will end up consuming GMO cereals and bread unwittingly.

The GMO scare is not supported by the facts, either. Contrary to the environmentalists’ claims, GMO crops are not destroying the Earth. Unlike the traditional agricultural practices of the past, including organic farming, they make it possible to feed the 10 billion people on the planet today (and more in the future).

Had the government regulators not approved Bayer’s acquisition of Monsanto, human flourishing would have diminished. The two companies bring complementary areas of expertise which will benefit innovation and product development and also result in economies of scale and scope in production, marketing, sales, and distribution.

One can only hope that Bayer will continue to take the moral high ground and vigorously defend its right to produce and trade both agrochemicals and GMO seeds.

 

 

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4 Responses

  1. Nice article. I haven’t seen the Alcoa example used since I was in my 20s, a long time ago. thanks.

  2. Thanks, very good.
    There’s more competition, in varying sizes, such as potash fertilizer out of Saskatchewan and BASF who are purchasing Bayer’s own seed business. Farmers have choices to maximize yield – fertilizer, seeds, insecticides, and irrigation are a few. None are free, nor is their own effort whether physical or mental, so they optimize the total cost versus revenue as good business people.

    “Competition at the margin” should be considered, it’s how new entrants often get started. I cover the fallacy of monopolies more extensively in http://www.moralindividualism.com/monopol3.htm. Key is that we have a justice system to prevent initiation of force, which antis overlook. Some companies have been developing technology to help farmers use less chemical help, and less of their own product, for example by mapping soil characteristics and moisture, with equipped planting machinery, to vary seed density across the field.

  3. ‘Anti-freedom’ is a better term, or ‘anti-human’ as their real agenda is – illuminated by the book “The New Left: The Anti-Industrial Revolution”, retitled “Return of the Primitive: The Anti-Industrial Revolution” in its second edtion. Conspiracy theories are common among the antis, but they are often the conspirators. Left to them, people would still be pulling crude plows with their bodies, the way some immigrants to eastern Iowa started out. (They progressed to using horses then the belching ‘prairie steamer’ tractors, and onward to modern machinery.)

    As for the Sierra Club:
    There’s the ‘diversity’ scam – humans have created much diversity. Plus the scare tactics about insecticides and bees – certainly knowledgeable farmers of honey bees are doing fine, like any other farming it takes hard work, good practices and sense (such as giving hives more food if trying to keep them alive all winter despite longer colder winters as happened in eastern Canada a few years ago). I think it’s the unsuccessful who whine.

    As well, I question the meme about Monsanto and Monarch butterflies, which usually revolves around weeds and corn. I see widespread corn production as relatively new – its precursor ‘maize’ was developed by tribal people in what is now the southern US and Mexico, so successful at improving yield and food characteristics that the world adopted it. And many weeds are creatures of human activity like country roads and edges of fields. (Statistics have to be watched as well – Monarch populations were affected by very bad weather during their migration several years ago.)

    Plus the ‘bigger will overcome’ fallacy. Having grown up in subsistence farming I challenge the meme that small is great.

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Jaana Woiceshyn teaches business ethics and competitive strategy at the Haskayne School of Business, University of Calgary, Canada.

She has lectured and conducted seminars on business ethics to undergraduate, MBA and Executive MBA students, and to various corporate audiences for over 20 years both in Canada and abroad. Before earning her Ph.D. from the Wharton School of Business, University of Pennsylvania, she helped turn around a small business in Finland and worked for a consulting firm in Canada.

Jaana’s research on technological change and innovation, value creation by business, executive decision-making, and business ethics has been published in various academic and professional journals and books. “How to Be Profitable and Moral” is her first solo-authored book.

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