Altruism is not a guide for living—or for business

Most of us pursue self-interest every day: we eat nutritious food, engage in productive work (to have a purpose and to make a living),...

What’s driving Amazon’s critics?

Shoppers love Amazon. And why wouldn’t we: fast, often free, home delivery of a wide variety of goods, at great prices and easy returns...

Why every business student needs to learn about rational ethics

We all need ethics, a set of moral principles, to guide our choices and actions. Since we have no automatic knowledge of the right...

“Jaana Woiceshyn has written a much needed, timely book for businesspeople, filled with concrete examples, that provides us with practical guidance for making successful daily decisions, based on a moral code that works and that will make us proud of what we do.”

—Doug Arends, Chairman, Canadian Bank Note Company Ltd.

Available in: Paperback, Hardcover and eBook (Kindle, iPad and Kobo) at:
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